![](https://framerusercontent.com/images/fYHQQJ8a8Er2p6v4TafTSIqFw4.png?scale-down-to=2048)
The Problem: LEGO fans are limited by the brand's exsisting collection of sets. With this, as well as general assumptions, LEGOs are seen as toys, rather than art.
The Solution: Allow LEGOs to represent a more emotional, intimate meaning by giving buyers the chance to assemble their own unique, personal builds.
![](https://framerusercontent.com/images/fYHQQJ8a8Er2p6v4TafTSIqFw4.png?scale-down-to=2048)
![](https://framerusercontent.com/images/fYHQQJ8a8Er2p6v4TafTSIqFw4.png?scale-down-to=2048)
Partner project with CJ Villaflor
The Problem: LEGO fans are limited by the brand's exsisting collection of sets. With this, as well as general assumptions, LEGOs are seen as toys, rather than art.
The Solution: Allow LEGOs to represent a more emotional, intimate meaning by giving buyers the chance to assemble their own unique, personal builds.
![](https://framerusercontent.com/images/VB9qvcJyrph8MggVmneW8N0XN8.png)
![](https://framerusercontent.com/images/qKFnfdhID4vz1sgcdvsXEsoo.png?scale-down-to=1024)