The Problem: The Uncrustables branding and audience is recognized as something for younger audiences. It's simple combination is seen as childish, being forgotten once people grow out of the lunch table.




The Solution: Present the extreme side of denying yourself a simple, fun snack through "Jerry" a crust craving dad.



The Problem: The Uncrustables branding and audience is recognized as something for younger audiences. It's simple combination is seen as childish, being forgotten once people grow out of the lunch table.




The Solution: Present the extreme side of denying yourself a simple, fun snack through "Jerry" a crust craving dad.



Credits

Kayla Matthews- Director Kiki Farrar- Producer Cameron Sanders- Editor